Led by the WJ Group, the Product Carbon Footprint Model is a quick, efficient, and reliable means of assessing and reducing carbon on its products

The new assessment model allows the WJ Group, a specialist road marking business that delivers across Highways England’s network of motorways and major A-roads, to measure:
The significant project allowed the company to reduce its product carbon footprint by 81 per cent in CO2 emissions and create a more durable road marking that requires less repairs, reducing the need for carbon even more.
Similarly, the project has allowed for a huge 90 per cent reduction in landfill waste via screening and recycling of aggregates contained within the sweepings captured during road marking removal operations.
Dean Kerwick-Chrisp, Highways England Principal Environmental Advisor, said:
With 217 road marking vehicles and more than 500 staff, WJ Group install in excess of 14.5 million metres of road markings every year for Highways England, meaning their Product Carbon Foot Print Model can lead to huge reductions of C02, with hope the industry will follow suit.
The Product Carbon Footprint Model netted WJ Group a Sustainabillity award in the third Highways England Awards earlier this year.
Paul Aldridge, WJ Group Sustainability Director, said:
WJ Group also collected a Safety Innovation award for their robotic premarking initiative.
These projects were among 30 winning initiatives, from within Highways England as well as its supply chain partners, recognising activities which further the company’s imperatives of safety, customer service and delivery. This year the award ceremony was held online.
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