Trade Secretary Jonathan Reynolds is visiting a distillery in Scotland to celebrate Brazil’s decision to grant special protected status to Scotch Whisky
Trade Secretary Jonathan Reynolds has today [Wednesday 21 August] visited Glengoyne Distillery in Scotland to celebrate Brazil’s decision to grant special protected status to Scotch Whisky - bolstering ‘Brand Scotland’ by promoting iconic Scottish products across the world.
This new protection means the Brazilian legal system recognises the special status of Scotch Whisky, making it easier to tackle counterfeits and giving distillers the confidence to up their exports to Brazil, boosting a sector that already contributes billions to the UK economy and supporting the Government’s mission to kickstart economic growth.
According to industry estimates, Brazil is in the top five global growth markets for alcohol over the next 5 years and its population of over 200 million people already have an appreciation for whisky, with the UK exporting almost £90 million of the spirit to Brazil in 2023 alone.
This new status, known as a Geographical Indication (GI), could be worth around £25 million over five years and will give distillers better access to South America’s largest economy, strengthening international recognition and intellectual property for Scotch Whisky. This success is credit to strong collaboration between DEFRA, including the agri-food attaché in Brazil, DBT and the UK’s Intellectual Property Office.
Business & Trade Secretary Jonathan Reynolds said:
Minister for Food Security Daniel Zeichner said:
Providing businesses with opportunities to reach new customers around the world is crucial to creating jobs and driving economic growth. UK Export Finance research shows that businesses that export grow at twice the rate of those that don’t.
Securing GIs helps prevent counterfeit products being sold on international markets, ensuring UK businesses can export with confidence and consumers can identify the products they are buying as authentic.
Chief Executive at the Scotch Whisky Association Mark Kent said:
Chief Executive of UK Intellectual Property Office Adam Williams said:
Background
On Geographical Indications
On Valuation Estimate