Toshiba is the first organisation to have its distinctive multimedia 'motion' mark registered under changes to UK trade mark law implemented in January 2019
Global corporation Toshiba has found itself at the centre of a landmark legal moment that will feature in the timeline of UK trade mark history. The organisation is the first to have its distinctive multimedia ‘motion’ mark (a moving trade mark) registered under changes to UK trade mark law implemented in January this year.
Whilst it has been possible to register motion marks before this, submissions were required to be illustrated graphically. Under the new system, applicants can now submit their moving, hologram or sound trade mark using a multimedia file.
View the Toshiba registered multimedia motion mark.
Tim Moss, Chief Executive of the Intellectual Property Office (IPO) said:
Worldwide corporation Toshiba was the first to have its multimedia motion mark registered in the UK under the new system. Based on the art of paper folding known as Origami, the graphic motif was created by the company to reflect the Toshiba brand.
Matt McDowell, Head of Communications, Toshiba Europe, said:
Toshiba applied for its multimedia motion mark via London based Patent and Trade Mark Attorneys, Marks and Clerk.
Jason Chester, Associate and Chartered (UK) and European Trade Mark Attorney at Marks & Clerk said:
The UK’s first hologram trade mark has been registered – by Google - under the updated law, but the first sound mark is yet to be registered under the new system.