New Better Health campaign offers free support and guidance to those working towards a healthier weight
A new Better Health marketing campaign has been launched today to help people prevent risks of developing serious illness and help reduce the risk of being hospitalised with COVID-19.
Better Health is working in partnership with 15 weight management and physical activity partners who are providing both free and discounted offers and the website will also signpost to local weight management support.
From reducing the risk of serious diseases such as type 2 diabetes, heart disease and up to 12 types of cancer, to lowering the chances of being hospitalised with COVID-19, the multimedia campaign highlights the serious health conditions which could be prevented by losing excess weight and offers free support and guidance to achieve this goal.
It is estimated that over 3 in 5 adults(1) are at an increased risk from serious diseases as a result of being overweight. Losing just 5% of body weight can seriously reduce the chance of heart disease and could make all the difference in preventing treatable heart conditions(2).
The new campaign highlights six benefits that could have a lasting impact on a person’s health by being a healthier weight:
The benefits have been brought to life in a unique way, in a full body x-ray animation providing a window into the body, highlighting six key health risks that can be reduced if excess weight is lost.
GP and TV Doctor, Dr Hillary Jones said:
Public Health Minister Maggie Throup said:
Deputy Chief Medical Officer and joint lead for the Office for Health Improvement and Disparities, Dr Jeanelle de Gruchy said:
Vanessa Hebditch, Director of Policy at the British Liver Trust said:
Dan Howarth, Head of Care at Diabetes UK, said:
Dr Aisling McMahon, Executive director: research, innovation and policy at Kidney Research UK, said:
Better Health has lots of free tips and tools to help people get started if they want to lose weight, eat better or get active; and the site can help you find additional weight loss support. Search ‘Better Health’.
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