Why Authority Matters in Digital Media — And How to Maximise It with WireNews
Why Authority Matters in Digital Media — And How to Maximise It with WireNews In the digital media environment, publication and visibility are not the same thing. Many businesses assume that if their press release is online, it will automatically appear at the top of Google searches. That assumption misunderstands how search engines work. “What you’re seeing is primarily a relevance and authority issue rather than a publishing issue.” — Bill White, Director of WireNews Limited Your...
